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Adjust your view: developing multicultural audiences for the arts. Strawberry Hills : Australia Council for the Arts, 2009.

A toolkit of ideas and steps intended to provide a framework for the development of multicultural marketing strategies for the arts and cultural products; case stusies from: Melbourne, New York, Rotterdam, Sydney, San Diego.


Source: Monograph in PDF format from the Australia Council for the Arts website: http://www.australiacouncil.gov.au
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