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Intergration Learning Exchange

New Webinar Video: City Leadership on Employment and Workforce Diversity

The cities of Copenhagen and Hamburg are leading examples of local authorities who are pursuing policies and campaigns which recognize the diversity of its residents, its benefits, and the utilization of their skills. “Participation in the labour market remains at the heart of economic integration, which in turn is a powerful driver of social integration…The city is where the pragmatics of policy is realized. Cities understand their communities, understand the nuances,” says Nazia Hussain, Director of OSF’s At Home in Europe project.

To counter the negative national debate on immigrants, Copenhagen takes charge and declares, like the green movement, “Copenhagen is now ready for the Diversity movement.” The city successfully introduces its first Diversity Charter by engaging like-minded corporations in their inclusion policy and powerful media campaign: diversity means growth.

“Diversity…may lead to better service. Heterogeneous teams are better than homogeneous teams,” Stefan Müller, city of Hamburg. City administrators in Hamburg wants their city staff to be model of cultural diversity, encouraging other employers to follow. Their goal: increase workforce diversity to 20% by 2012. From policy to communications, Hamburg learned in order to build a strong awareness for their campaign, they needed to reach out to the institutions that young migrants trusted from schools to parents to other migrant organizations.

>>To learn more, watch the video and presentation